THE ROAD TO TRANSFORMATIONAL SUCCESS
PAVED WITH GOOD INTENTIONS

Through new strategic partnerships with global leaders Vtex and HubSpot, WMG has expanded its digital portfolio and strengthened its position as the region’s leading digital transformation company. By integrating enterprise eCommerce with modern CRM and marketing automation, WMG now delivers comprehensive platforms that drive sustainable growth and measurable results. These partnerships mark a new step in the company’s evolution from a technical provider to a trusted strategic advisor for clients across industries.

On the International Day of Forests, WMG marked a major milestone - the planting of the one-millionth tree as part of the Plant A Tree project. Over the past six years, the initiative has evolved into a nationwide movement, spanning more than 500 locations, greening 40 cities, and engaging thousands of volunteers. It continues to inspire collective action for a healthier and more sustainable environment.

Through the Culture Hub program, WMG Digital Transformation employees took initiative to co-create a better workplace. Using creative workshops and Design Thinking, six teams proposed concrete ideas to improve collaboration, processes, and internal communication. Their proposals are now moving into implementation, marking a new chapter in building a strong and inclusive corporate culture.

WMG held a high-profile panel in Rovinj dedicated to the hot topic - Retail Media Network is changing the rules of the game in digital advertising. Petar Jevremović, WMG Board member pointed out that global RMNs are of crucial importance at a time when third-party data is steadily losing relevance.

The 8th Elle Fashion Dinner, held at the iconic Jevremovac Botanical Garden, brought together Serbia’s most influential women from business, fashion, and culture. The event, centered on love and fashion, included a fundraising auction with contributions from local artists and designers, raising funds for the “Zvončica” association.

WMG has officially signed the United Nations Global Compact, committing to align its business strategies and operations with universal principles on human rights, labor, environment, and anti-corruption. This partnership underscores WMG’s dedication to promoting sustainable practices and contributing to the achievement of the UN’s Sustainable Development Goals.

WMG FOUNDATION has initiated the EUpravo Zato project. It is a communication platform aimed at promoting better mutual understanding and building trust and partnership between Serbia, the Western Balkans region, and the European Union.

WMG has established the WMG Foundation to support activities, provide expertise and resources, and leverage WMG strength to assist institutions and society in making Serbia and the Western Balkans sustainable and respected partners in a sustainable Europe and world by 2030.

Together with our partners and volunteers at the beginning of the fifth round of the Plant A Tree project, we achieved a significant milestone as more than 770,000 seedlings were planted at over 450 locations across Serbia, with a focus on greening cities.

In 2023, based on Gemius Audience numbers, WMG was the indisputable digital publishing leader in Serbia, surpassing competitors in page views, time spent, visits, and real users, showcasing the most engaged and loyal readership.

The leading and award-winning production company Firefly, which operates under the WMG, has officially opened a state-of-the-art complex consisting of film studios aptly named Firefly Studios. This is the best studio complex in the region, spanning 12,500 square meters.

Kurir has shown that it is the only media outlet in Serbia that can be the first in all digital measurement metrics at once. According to Gemius, Kurir was the best in all aspects on October 1st: unique users, time spent, visits, and pages opened, a record unmatched in recent history.

Five years after the acquisition of Adria Media Group by Wireless Media and the post-acquisition consolidation of all business synergies, WMG (Wireless Media Group) was formed - the leading company for digital transformation and media ecosystems in the Western Balkans region.

Leveraging its number one position in Serbia's media landscape, Kurir Television successfully presented itself to the Council of the Regulatory Body for Electronic Media (REM) as part of the competition for obtaining a license for the fifth national frequency.

WMG has consolidated and centralized its digital platform, enabling its own media brands to build modern businesses with an all-in-one publishing solution. With a suite of sophisticated technologies and a focus on revenue-driving tools, Origami is poised to lead media consolidation in the West Balkans.

WMG has consolidated and centralized its television platform, pioneering NDI technology in Serbia and beyond. These innovations not only benefit our three cable channels (KURIR, Klasik, DOX) but also have the potential to consolidate cable channels across the West Balkans.

Introducing METHOD – a full-service agency. Enhance creative direction, develop content strategies, and optimize performance with us. Our innovative tools and extensive expertise provide everything needed for the brand's overall marketing success under one roof.

One of the oldest and most visited digital infotainment portals, MONDO, merged forces with the lifestyle magazines portfolio, formerly known as Adria Media Magazines, to form MONDO PLUS, a media multi-brand concept with a main focus on human interest and lifestyle, within the WMG Media portfolio.

Introducing the Kurir Cable Channel and Studios! Kurir has become the first media brand in Serbia and the region to integrate four channel extensions into one newscycle: print, web, cable TV channel, and social media.

Introducing SASOMANGE, the first vertically integrated classifieds platform in Serbia, spanning real estate, automotive, and miscellaneous categories.

Introducing our Manager for Ethical Standards, pioneering new thinking in the media industry. We are the only media house in the broader region with such a role of responsibility.

Introducing the highly anticipated drama series "Tycoon," the first TV show produced by Firefly. It premiered on national television simultaneously with the most-watched entertainment cable channel.

Introducing the launch of a new cable channel in our portfolio: KLASIK TV, a unique cable/IPTV channel that broadcasts feature, long, short, documentary films, and series 24/7, all from the territory of the former Yugoslavia. It aims to promote and popularize domestic and regional films.

Introducing the launch of a new cable channel in our portfolio: DOX TV, a specialized TV channel that brings carefully selected documentaries from international and domestic production to your home.

WMG takes over 100% ownership of Adria Media Zagreb, the biggest and most famous lifestyle portfolio in Croatia, with the Story brand as its flagship on the market.

Wireless Media achieved a significant milestone by becoming a SAP solutions provider and attaining Gold Partner status. This accomplishment showcases our commitment to delivering cutting-edge solutions and services to clients, further enhancing our capabilities in the market.

Change in Ownership Structure of AMG: Wireless Media has acquired 100% ownership of Adria Media Group with an ambitious vision to become the number one digital and media ecosystem in Serbia and the West Balkans region.

Firefly Productions launched with a mission to produce and distribute high-profile domestic serial programming. Firefly Productions aims to captivate audiences by telling unique stories and creating immersive experiences, introducing them to imaginative universes crafted by our creators.

Since December 2017, Igor Žeželj has served as the Chairman of the Interactive Advertising Bureau Serbia (IAB) board, actively supporting the growth and development of Serbia's digital and interactive marketing market.

Launching the Mondo portal, the first mobile site optimized for reading on mobile phones at the time. This project affirmed his visionary approach, as MONDO has since become one of Serbia's most visited infotainment portals.

In 2004, Igor Žeželj began his entrepreneurial journey by founding "Wireless Media" with a small team of six employees. The company experienced significant growth in just a few years, setting high standards in media services, digital transformation, and global value-added services (VAS).