The traditional party of WMG (Wireless Media Group) was once again the center of the best entertainment in Rovinj this year. At the spectacular event organised by WMG, the surprise guest was Lepa Brena. The biggest star of the region set the atmosphere ablaze with her well-known hits, and thousands of people joined her in singing her greatest songs. Lepa Brena’s concert, kept secret until the very last day before her appearance, marked the festival, and she once again demonstrated why she is not only the most beloved but also the greatest star across the Balkans.
A gathering to remember
The event brought together more than a thousand partners and friends of the company not only from Serbia and Croatia but also numerous guests from the region, including leaders from business, the media and creative industries. True to WMG form, the evening program was designed to combine good energy, networking and a memorable night out.
“Our company has been organizing gatherings with business partners, associates and friends here in Rovinj for years, and this year we enhanced the celebration with a surprise concert. This festival brings together more than 6,000 business people, primarily from the creative industries and media, but also from HR, finance, AI and other fields, and it is an excellent opportunity to present our company, all current developments, as well as new products and services, and our top professionals who, together with their teams, have achieved outstanding results in the past period,” was the message from WMG as the event organizer.
The flavors of Istria and fine wines
Authentic Istrian specialties and regional wines were part and parcel of the evening, contributing to a unique experience and an atmosphere that combined gastronomy, music and wonderful company. A variety of delicacies and local wines made the gastronomic side of the evening a special experience for everyone present.
The surprise of the evening
The evening began with a DJ performance that lifted the mood and created the perfect intro to the night’s big surprise – Lepa Brena’s concert. From the very moment she got on stage, the atmosphere reached its peak – the audience sang her most famous hits, including Luda Za Tobom and Hajde Da Se Volimo, and enjoyed the surprise that defined the night. The performance gave a special mark to the program and confirmed WMG’s reputation as an organizer that carefully designs events and provides experiences to remember.
A lasting tradition
The traditional gathering in Rovinj has become synonymous with a place where business partners, friends and associates from the region connect in a pleasant atmosphere. With its organization and unique concept, WMG (Wireless Media Group) once again confirmed this year that this gathering is one of the most important and most eagerly anticipated events at the Weekend Media Festival.
WMG marked the merger of the largest media company in the region and the leading digital transformation company into a single entity, now the largest media-technology system in the Western Balkans, precisely in Rovinj, with a spectacular celebration in September 2023. Today, WMG operates in the fields of technology and media, with an impressive media portfolio (30 digital editions, seven print editions and three television channels), as well as partnerships with leading global companies offering integrated solutions such as enterprise eCommerce, CRM and marketing automation tools.
Owing to advanced technology and its team of professionals, WMG creates outstanding media content for all channels and offers partners a first-rate advertising platform, enabling them to enhance their business, while simultaneously enriching its portfolio with comprehensive, scalable and business-relevant digital platforms, consolidating further in this way its position as the region’s leading digital transformation company.
The celebration took place in a wonderful atmosphere, and Lepa Brena’s arrival and remarkable performance delighted more than a thousand guests from all over the region. For more than an hour and a half, the audience enjoyed her timeless hits, after which the party continued with the DJ and an atmosphere that will be remembered for a long time.